Backdoor
- BRANDING
- DESIGN
Backdoor has been with us from the very start, through the last six years we've seen them grow at an exponential rate. Now 13 stores strong and with a recently launched online programme (site tech by Blacksheep) they have well and truly become New Zealand's leading specialist surf store. They've enjoyed success due to a strong belief in why they do what they do, supporting the sports they service, not to mention on the back of their own hard work and risks taken. For us it has been extremely rewarding working alongside them to build a brand aesthetic from scratch, watching it grow and keeping it consistently inline with the core values of the business across all media.